This blog entry is meant for professionals who represents their own services and/or works with partners, vendors, and promoters.
Why Details Matter
Just being good at your craft isn’t good enough. The attention to detail, or the lack thereof, of the content in which you put out to the world says volumes about your professionalism. If you find yourself having to convince someone that you’re a professional, you’ve already lost. Anyone looking to work with you or hire you should clearly see how professional you are by the material you produce; every line in your website, every email and text you send, every post you make on social media, every phone call and in-person meeting has to be on point.
Everything should be spelled checked. If you’re prone to spelling or grammar errors, copy and paste all written content into Microsoft Word before posting. Here is a neat trick I use that helps me catch misspellings: After I make a post from my laptop, I read the same post on my phone or tablet. If I post from my phone, I read it from my laptop or tablet. Taking the time to read your own content from a different device helps catch mistakes. Obviously having another person proofread your writing is always best. We all make grammar and spelling errors once in a while, but it should be VERY far and few in between.
All links should be verified before AND after posting. Even if you copied the link directly from the browser, as soon as you make a post or update your profile with a hyperlink in it, the FIRST thing you should do is click on that link to be sure it goes to the page you’re expecting.
All dates and times should be tripled checked. The worst thing you can do if you’re promoting an event is publishing your own date and/or time incorrectly. The only way to avoid this is to take your time and be mindful when you’re putting out crucial information. The tip I gave in #1 above about checking from different platforms also helps.
Always do your user-testing from multiple devices. Anytime you update your website, when testing email campaigns, newsletters, or basically anything that goes out to the masses, you should always do your testing from your phone, laptop, and tablet. Since I’m an Apple user, I call my friends who are Android users and have them give me screenshots of what they see from their end. You should never publish anything without going through this due diligence.
Always do your user-testing from multiple browsers. Certain attributes work in some browsers and not on others. Before you roll out a new addition to your website, be sure to test the functionality in the 3 major browsers: IE, Chrome, and Firefox.
Always verify information you get from outside sources. If you get a link or any information from a partner or business associate, the first thing you should do is verify that information before putting it out to your potential customers. If another establishment is promoting you, be sure to go through their process from end-to-end, as if you’re a visitor, to ensure everything is set-up correctly. There is absolutely ZERO excuse to put out information someone else gave you if you haven’t vetted it thoroughly.
Check case-sensitivity in discount codes. Most systems do not require case-sensitivity when it comes to discount codes, which means that if your discount code is “magicunplugged20”, the system will honor “Magicunplugged20”, “MAGICUNPLUGGED20”, “magicunplugged20” or any case variation. However, a small percentage of systems are case sensitive, so that means how the administrator enters the discount code will be how a user needs to type it for the code to be valid. Before you give out any discount or promo codes, always test the 3 variations in case sensitivity first.
Do not leave marketing materials to your partners to create. First and foremost if you’re working with a partner or promoter, the more marketing materials (photos, copy, videos, etc.) you can give them, the less work they have to do. Always think about the workload you put on your partners and try to alleviate that as much as possible. Secondly, this is your brand and no one should put more care into how you are presented than you. If you’re working with a promoter, be sure you’re the one that is giving them artifacts cut for email campaigns, Facebook postings, Facebook Event cover, Instagram postings, Instagram Stories, Twitter, LinkedIn postings, NextDoor events, etc. Discuss ahead of time the platforms in which they will utilize and then give them materials cut appropriately for those platforms.
By no means is the list above exhaustive, they are the bare minimum if you want to set yourself apart in your field. Most of the suggestions above take little to no skill, but it does take work ethic and attention to detail. No one should care about ensuring that these details are correct more than you!